A logo is born

This is the way the P.R.i.M. logo has evolved - from a muddy scetch to a more stylized image. Move your cursor over each logo to read its caption. The first logo with the waffle, drawn by Mats. The font was inspired by Synnøve Finden's prim packing, and the cow stolen from Tine's prim packing.
The font has been computerized, and the waffle replaced by a simplyfied scan of a real waffle.
Change of font. The new one was borrowed (stolen) from a 1970s prim ad.
The logo went trough a clean-up, and voila! This was the version to be printed on the t-shirts.

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